A landing page is a page that encourages site visitors to perform one specific action, such as making a purchase, registering, subscribing to a newsletter, etc.
You spent a lot of time creating your landing page, invested in advertising, and are getting high-quality traffic. However, the landing page is not effective enough, and the conversion rate leaves much to be desired.
So, it’s time to think about landing page optimization. In this article, we are going to tell you what you should pay attention to to get a high converting landing page.